Skipify Honored on The Leading 100 List of Startups Reinventing D2C

We're thrilled to announce that Skipify has been named to The Leading 100 List for 2024! This prestigious list recognizes the most innovative tech startups revolutionizing the direct-to-consumer (D2C) space, and it's a huge honor to be included for the second time.

Our mission at Skipify is to transform the checkout experience, and our Connected Checkout Platform is doing just that. By connecting merchants, shoppers, and financial institutions at the moment of purchase, we're creating an open ecosystem for payments that maximizes conversion and minimizes friction and cart abandonment.

With our identity-powered digital wallet, shoppers can access their payment cards, points, and financing options instantly during checkout. No more manual entry  means less frustrated shoppers and higher conversion rates – a 9% boost on average. Plus, our strong network of financial institutions ensures merchants see authorization rates as high as 99%, helping them uncover "found revenue" even when customer acquisition costs are high.

Linda Xu, our Chief Commercial Officer, expressed her excitement: "We're committed to solving the conversion problem and turning the flawed checkout process into a seamless, brand-loving experience. It's an honor to be recognized on the Leading 100 list, alongside so many other impressive innovators."

The Leading 100 list is curated through a rigorous judging process, evaluating innovation, business impact, and more. Sonal Gandhi, Chief Content Officer at The Lead, praised the selected startups as "architects of tomorrow," creating solutions that exceed digital-first world expectations.

We're proud to be part of this elite group and continue driving the future of brand-to-consumer interactions. Thank you to everyone who supports us on this journey!