Introducing Skipify Embedded Components: A Flexible Approach to Frictionless Checkout
2 days ago
4 min read
At Skipify, we're on a mission to eliminate friction in commerce by creating seamless connections between shoppers, merchants, and the financial institutions they trust. With our Commerce Identity Cloud, we make shopping online faster, safer, and more intuitive by ensuring shoppers always have instant access to their most up-to-date payment information, wherever they shop.
It was with this mission in mind that we conceived of Skipify Embedded Components – a set of pre-built UI modules that integrates our Commerce Identity Cloud into any ecommerce site or app more effortlessly than ever before, empowering merchants to enhance customer experiences in the conversion moments that matter most, without overhauling their existing systems.
The Checkout Dilemma: Balancing Cost and Control
For merchants, checkout has long been a trade-off between two imperfect choices: rigid, one-size-fits-all checkout solutions that limit flexibility, or costly, complex custom integrations that demand significant time and resources. Time and time again, prospective Skipify customers shared the same frustrations:
“We want to improve our checkout experience, but we can’t overhaul our entire infrastructure.”
“We need flexibility – some parts of checkout work well, but others need optimization.”
“We want to control our customer experience while leveraging Skipify’s capabilities.”
Merchants needed an easy, low-lift way to deploy just the particular UI elements they required to enhance their existing checkout experience. They know their shoppers – and their shoppers’ payment preferences – better than anyone and wanted the flexibility to easily augment their checkout to best serve those audiences. We heard the message loud and clear.
Introducing Embedded Components
Today, we are excited to announce the launch of Skipify Embedded Components, a versatile collection of pre-built UI modules merchants can use to easily inject the power of Skipify’s Commerce Identity Cloud into any ecommerce site or app.
Whether it’s authenticating shoppers on a product page, displaying saved payment methods in a carousel, or enabling one-click subscriptions, Embedded Components gives merchants the building blocks they need to design their ideal checkout flow – while taking care of security, tokenization, and shopper recognition behind the scenes.
With Embedded Components, merchants can:
Embed shopper authentication earlier in the customer journey, enabling personalized payment experiences and smoother checkouts.
Present a Payment Carousel with pre-linked shopper payment methods for a faster, no-hassle checkout experience.
Maintain full control over the customer experience while benefiting from Skipify’s high authorization rates and conversion-boosting optimizations.
By offering an easy and approachable path to checkout optimization, Embedded Components empower merchants to drive higher conversions, improve shopper satisfaction, and future-proof their payment experiences.
How It Works
Embedded Components are designed to be easy to implement and flexible enough to accommodate even the most unique use cases.
Select Your Pre-Built Component
Shopper Recognition Component – Instantly identify shoppers and retrieve their available payment methods from our financial institution partners, enabling a faster and more seamless checkout.
lookupResults = await skipifySdk.lookup(shopper);Authentication Component – Offer seamless login through biometrics, OTP, or passive authentication with device recognition.
skipifySdk.authentication(lookupResults,options).render(container);Payment Carousel – Dynamically display shoppers’ pre-linked payment methods, reducing friction and accelerating checkout.
skipifySdk.carousel(authenticationResult,options).render(carouselContainer);Your Brand, Your Rules
Customize Embedded Components to match your brand’s look and feel, ensuring a seamless, cohesive checkout experience. No disruptive redirects, generic checkout pages, or intrusive overlays – just a fully branded, frictionless flow that keeps shoppers engaged and reinforces your brand identity every step of the way.
Embed Anywhere
Deploy the right experience at the right time for your shoppers. Embed components on the login page, cart page, checkout page – or anywhere else throughout your site.
Stay in Control of Your Stack
Leverage Skipify’s SDK and plug-and-play modules to maintain your native checkout flow while tailoring the experience with your own business rules – giving you full control without unnecessary complexity.
Impact You Can’t Ignore
Subtle checkout enhancements with natively-integrated components pack a big punch.
The Checkout Experience Shoppers Prefer
Consumer expectations are at an all-time high, and shoppers are more demanding than ever – even the slightest friction in the checkout process can cause them to abandon a purchase. In today’s competitive landscape, merchants can’t afford to overlook the demand for fast, seamless, and intuitive payment experiences. 91% of shoppers agree that Skipify Embedded Components make checkout easier and faster, helping merchants deliver against expectations and get more products into more hands, faster.
Industry-Leading Authorization Rates
By deploying Skipfy’s Embedded Components, merchants unlock the full power of Skipify’s platform, including bi-directional access to its network of leading issuers and financial institutions. These established connections enhance transaction trust, resulting in higher approval rates and fewer false declines. On average, merchants see a 6% increase in authorization rates when switching to Skipify, maximizing revenue, reducing checkout friction, and ensuring more successful orders.
More Conversion, More Revenue
A smooth checkout isn’t just convenient – it’s a revenue driver. With Embedded Components, merchants recognize shoppers earlier, pre-fill payment details, and expedite authentication. By eliminating unnecessary steps in the purchase process, merchants drive purchase completion rates, customer retention, and maximize incremental revenue.
Checkout, Your Way. Get Started Today.
With Embedded Components, you’re not just streamlining checkout – you’re crafting personalized commerce experiences that convert. Skipify gives you the flexibility to optimize, customize, and enhance checkout without overhauling your existing infrastructure. Take control, drive revenue, and deliver the experience your customers expect. Ready to turn checkout into your superpower?